Special beer consuption in cities of mesoregion South Goiana
DOI:
https://doi.org/10.36560/1032017383Palavras-chave:
craft beers, fermented beverages, consumer profileResumo
Beer is one of the alcoholic beverage most consumed in Brazil and is related to the generation of income in the country. However, the most consumed beers are currently the type lager and larges in mass production. However, there beers on the market with different processing and more delicate ingredients, special calls. Therefore, the aim of this study was to analyze the consumption of beer in the southern cities of Goiás and understand the place of the special beers that context. For that were used online forms with mandatory and closed questions on socioeconomic aspects of consumers, the consumption of beer and also peculiarities of consumption. It was noted that 78% of beer drinkers were hormens, and that, in general, consumers were young adults and belonged to social classes C and D and that beer consumption habits are higher on weekends and holidays. 50% of consumers said they never consumed craft beer and were higher income. 51% of them said to note the differences between the special beers and mass production, but in general is not easy to find these beers on the market. It was noted at the end that beer is a product that appeals to consumers in the region and the special beer if it were more widespread and accessible could be marketed more frequently.
Referências
ARAÚJO, F.B.; Silva, P.H.A.; Minim, V.P.R. Perfil sensorial e composição fÃsico-quÃmica de cervejas provenientes de dois segmentos do mercado brasileiro (2003). Ciência e Tecnologia de Alimentos, 23 (2), 121-128.
DATAMARK. O consumo de cerveja no Brasil. DisponÃvel em: http://www.datamark.com.br/noticias/2012/5/o-consumo-de-cerveja-no-brasil-127631/ .
CISA. I Levantamento Nacional sobre os padrões de consumo de álcool na população brasileira / Elaboração, redação e organização: Ronaldo Laranjeira ...[et al.] ; Revisão técnica cientÃfica: Paulina do Carmo Arruda Vieira Duarte. BrasÃlia : Secretaria Nacional Antidrogas, 2007.
IBGE. (2011). Instituto Brasileiro de Geografia e EstatÃstica. Pesquisa de Orçamentos Familiares 2008-2009 – POF. DisponÃvel em: < http://www.ibge.gov.br/home/estatistica/populacao/condicaodevida/pof/2008_2009/POFpublicacao.pdf>. Acesso em: 20 dez 2015.
IBGE (2014). Dados gerais de municÃpios. Instituto Brasileiro de Geografia e EstatÃstica. DisponÃvel em: < http://www.cidades.ibge.gov.br/xtras/home.php> . Acesso em: 24 nov 2015.
WARGAFTIG, S. Alimentação engajada. Revista Brasil Sustentável, v. 1 , n. 24, p. 16-17, jun./jul. 2009.
WHO (WORLD HEALTH ORGANIZATION) - Global Status Report on Alcohol. Geneva World Health Organization, 2011.
WHO/GISAH - World Health organization - Global Information System on Alcohol and Health, 2012.
Downloads
Publicado
Como Citar
Edição
Seção
Licença
A revista se reserva o direito de fazer alterações nas regras originais, na ortografia e na ordem gramatical, a fim de manter o idioma de culto padrão, respeitando, no entanto, o estilo dos autores. Os artigos publicados são de propriedade da revista Scientific Electronic Archives, tornando-se sua reimpressão total ou parcial, sujeitos à autorização expressa da direção da revista. A fonte original da publicação deve ser mantida. Os originais não serão devolvidos aos autores. As opiniões expressas pelos autores dos artigos são de sua exclusiva responsabilidade.
The journal reserves the right to make changes to the original rules, spelling and grammatical order, in order to keep the language of worship default, respecting, however, the style of the authors. Articles published are the property of Scientific Electronic Archives magazine, becoming its total or partial reprint, subject to the express authorization of the direction of the journal. The original source of publication should be retained. The originals will not be returned to the authors. Opinions expressed by authors of articles are solely your responsibility.
This journal uses the License Creative Commons Atribuição 4.0 Internacional.